Brewery stocks advanced against the broader market trend. At the time of writing, CHINA RES BEER (00291) rose 2.39% to HK$26.58, BUD APAC (01876) gained 2.29% to HK$7.24, and TSINGTAO BREW (00168) increased 1.38% to HK$51.38. The catalyst for the move stems from a recent joint announcement by China Media Group and FIFA regarding a consensus on copyright cooperation for the new cycle of the FIFA World Cup. The 2026 FIFA World Cup is scheduled to be jointly hosted by the United States, Canada, and Mexico from June 12 to July 20, Beijing time. Analysts at Guotou Securities noted that this edition of the World Cup, with its larger scale and timing during the peak summer season for beer consumption, is expected to provide a greater boost to overall beer industry sales compared to the previous tournament. Coupled with the low base effect from last year's domestic 'alcohol restrictions' policy impacting beer consumption in the food and beverage sector, a recovery in beer consumption during this year's peak season is anticipated.