New data reveals a surge in travel to China as the Spring Festival approaches. During the recent New Year holiday, approximately 292,000 foreign visitors entered China under visa-free policies, marking a 35.8% year-on-year increase. International flight bookings for the Spring Festival holiday have also soared, rising more than fourfold compared to the same period last year.

According to information from Alipay+, the global integrated wallet gateway service under Ant International, more than 10 million inbound tourists experienced China's digital lifestyle in 2025 through two convenient payment services: linking international cards within the Alipay app ("外卡内绑") and using Alipay+ for payments inside China ("外包内用"). This adoption helped drive inbound consumption growth by over 100%. Innovative experiences, such as the "Alipay Touch" feature, continue to stimulate new momentum in tourist spending. For instance, during the National Day holiday in 2025, tax refunds processed via "Alipay Touch" increased by 500% compared to the previous period.