Better Home & Finance Holding (BETR.US) closed up 46.61% on Monday at $49.98. The surge came after EMJ Capital founder Eric Jackson described the digital homeownership company as the "Shopify of mortgages" on social media. Jackson previously promoted real estate platform Opendoor (OPEN.US) on social media platform X, which subsequently saw its stock price soar.

In his X post about Better Home & Finance Holding, Jackson stated: "This is rebuilding a $15 trillion industry from the ground up using artificial intelligence." He added: "Figure (FIGR.US) just went public trading at 19x 2026 sales. Better Home & Finance Holding trades at just 1x sales but is growing faster than Figure."

Jackson commented: "I believe Better Home & Finance Holding could see 350% gains within two years. People are now mocking Better Home & Finance Holding's rise to $34, just like they mocked Carvana (CVNA.US) at $3.50 and Opendoor at 51 cents. But this is no meme stock." He also disclosed that EMJ Capital holds a long position in Better Home & Finance Holding.

Wall Street analysts do not provide coverage for Better Home & Finance Holding. Seeking Alpha contributors have assigned the stock a "sell" rating.