Starting October 1, the "Hub Empowerment · Chengdu Enterprises and Chengdu Products — Key Transport Hub Promotion" campaign enters its agricultural themed exhibition period.
The "Chengdu Hub Tianfuyuan Agricultural Theme Exhibition Zone" matrix, planned by the Chengdu Municipal Agriculture and Rural Affairs Bureau and implemented by Chengdu Tianfuyuan Brand Marketing Planning Co., Ltd., will simultaneously launch at Shuangliu International Airport Terminals T1 and T2, Tianfu International Airport Terminal T2, and Chengdu East Railway Station, with the exhibition period running through October 31.
Centered on the "Three Fine Products" — Longquanyi honey peaches, Pujiang ponkan oranges, and Jintang morel mushrooms — and the "Nine Excellent Products" — Qionglai black pigs, Pujiang que she tea, Longxing rice, Pengzhou lettuce, Dujiangyan kiwifruit, Xinjin yellow catfish, Jianzhou big-eared goats, Pidu yellow chives, and Dayi green plum wine — Chengdu's distinctive agricultural products and themed promotional installations will take turns appearing, bringing the bountiful harvest scene of the "Tianfu Granary" into the city's gateways, allowing travelers from near and far to encounter "Chengdu Flavor" the moment they arrive.
As an important component of the "Chengdu Enterprises and Chengdu Products Promotion at Key Transport Hubs in New Economic Fields," the agricultural themed rotating exhibition covers four physical display areas — Shuangliu Airport T1 and T2, Tianfu Airport T2, and the Chengdu East Railway Station waiting hall — with a total exhibition area of 282 square meters.
The rotating exhibition centers on high-traffic airport and high-speed rail hub areas, using the "Three Fine, Nine Excellent" product matrix as its core, and features four major sections: hub IP atmosphere creation, premium agriculture display, agricultural themed promotion, and agricultural scene exhibition, comprehensively showcasing Chengdu's urban modern agriculture development achievements and rural revitalization practices.
At Shuangliu Airport and Tianfu Airport Terminal T2, six 1.2 to 1.5-meter-tall "Three Fine Products" mascot sculptures will make their dazzling debut, forming a three-point grouping as the most eye-catching visual focal point of the exhibition hall.
Longquanyi honey peaches, Pujiang ponkan oranges, and Jintang morel mushrooms will be collectively anthropomorphized into an adorable IP family, uniformly adopting a design language of "fruit hooded cloaks with bear ears and white bellies," their round and soft appearances naturally exuding approachability.
Product-shaped seating and mushroom props are scattered throughout the enclosure, allowing travelers to take photos, browse, and share, making "Chengdu Flavor" the first delightful surprise upon encountering Chengdu.
Each display area simultaneously features a "Three Fine, Nine Excellent" premium exhibition, with Chengdu's distinctive agricultural products, Chengdu's agricultural development, rural revitalization achievements, and promotional content for Chengdu's premium agricultural products displayed together, presenting the industrial depth and brand warmth of Chengdu's agriculture in all dimensions.
At the airport corridor bridges, promotional activities for Chengdu enterprises and their products are carried out, centering on the "Three Fine, Nine Excellent" agricultural products while also promoting national-level leading enterprises such as Huazhonghua, Xinxing Grain and Oil, Runzhao Fisheries, and Dandan Douban, jointly demonstrating corporate development strength and distinctive product advantages, enabling travelers to learn about Chengdu's agricultural brands and helping Chengdu enterprises and products expand their visibility and influence.
The harvest-themed exhibition draws inspiration from rural markets — wooden crates, wicker baskets, wheat ears, and cute pet standees create a corner of a harvest market, with morel mushrooms, honey peaches, and ponkan oranges transformed into scene props integrated within, allowing agricultural products to step from display cases into stories and from shelves into life, enabling travelers to complete an immersive encounter with Chengdu's agriculture during their fragmented waiting time at airports and stations.
A representative from the Chengdu Municipal Agriculture and Rural Affairs Bureau stated that the National Day holiday coincides with peak travel season, with the three major transport hubs seeing daily passenger flows of hundreds of thousands, making them a golden display window for Chengdu's agricultural products to reach tourists and businesspeople from across the country.
Bringing the "Tianfu Granary" in its harvest season into the city's gateways is about leveraging hub traffic to establish the "Tianfuyuan" regional public brand, promoting more of Chengdu's premium agricultural products to move from "being seen" to "being tasted" and "being taken away," driving industrial efficiency and farmers' income growth through brand empowerment.
Next, Chengdu's agriculture sector will continue to make good use of transport hub spaces, regularly carry out Chengdu enterprise and product display and promotion, promote deep integration of agricultural themed rotating exhibitions with production-sales matching and brand communication, and enable more "Tianfuyuan" premium agricultural products to travel by air and rail out of Sichuan and overseas, injecting momentum into the high-quality development of urban modern agriculture.