East Buy Holding Limited (Stock code: 1797) announced its 2026 interim results for the six months ended 30 November 2025, reporting revenue of RMB2.31 billion, a year-on-year increase of 5.70% compared to RMB2.19 billion in the previous period. If revenue from the “Time with Yuhui” channel is excluded, overall revenue would have risen by 17.00%. Gross profit reached RMB0.84 billion, up 14.50% from the prior year, and gross margin improved from 33.60% to 36.40%. The company reported a net profit of RMB239.04 million, switching from a net loss of RMB96.50 million in the comparable period last year.

Private label products contributed RMB2.00 billion in revenue during the period, up 18.10% from RMB1.70 billion. Meanwhile, the Group’s membership system recorded 240.10 thousand paid subscriptions. The GMV across channels totaled RMB4.10 billion. Excluding contributions from “Time with Yuhui,” the GMV still posted a year-on-year increase from RMB3.60 billion to RMB4.10 billion. Paid orders on Douyin were approximately 42.10 million.

For the six months ended 30 November 2025, selling and marketing expenses declined to RMB439.49 million, while research and development expenditures were RMB53.72 million, down from RMB68.00 million in the same period a year ago. Administrative expenses were RMB83.90 million, compared with RMB391.92 million last year. Basic earnings per share came in at RMB0.23, versus a loss per share of RMB0.09 previously. The Board did not recommend an interim dividend for this period.