Recently, the inaugural 2026 "Clothing (Healthcare), Food, Housing, and Transportation" employee life service project of the Beijing Industrial (National Defense) Trade Union was held at the Haidian BBMG Intelligent Manufacturing Workshop. Organized by the BBMG Group Trade Union with the theme "Welcoming the New Year with Essentials, Uniting Hearts to Write a New Chapter," the event attracted over 600 employees from 16 companies based in the park. "Scanning the code to get a free 'Fu' character poster is so delightful," and "The meat gift sets were so popular they were snapped up instantly," employees happily exchanged while purchasing needed items. At the event, renowned products from more than 20 enterprises, including Beijing Gongmei Group, Quanjude, Beijing Yiqing Holding, and Shounong Group, were neatly displayed, drawing large crowds of employees to stop and shop. From daily essentials like grain and oil to health products and intangible cultural heritage creative items for an enhanced lifestyle, thousands of carefully selected products precisely matched the employees' "shopping lists." Utilizing their work breaks, employees from various park-based companies embarked on a joyful shopping spree, transforming the BBMG Intelligent Manufacturing Workshop's tech showcase area into a bustling New Year market. To genuinely benefit the broad workforce, the event greatly stimulated employees' consumption enthusiasm through preferential policies like distributing super-value consumption vouchers. These concrete discount measures allowed employees in the park to enjoy a real "exclusive internal purchase price." "The trade union bringing the New Year goods market into the enterprise not only offers security but the price after stacking the consumption vouchers is incredibly strong, delivering the service straight to our hearts," employees on-site praised unanimously. This efficient and convenient offline internal purchase experience fulfilled the employees' need to select high-quality goods without leaving the park. A relevant official from the BBMG Group Trade Union stated that, as this year's first employee service activity, this event accurately addressed employees' aspirations for a better life. In the future, the BBMG Group Trade Union will continue to focus on the diverse needs of employees regarding "Clothing (Healthcare), Food, Housing, and Transportation," regularly conducting high-quality service projects. This aims to enable the broad workforce to engage in the journey of the enterprise's high-quality development with greater enthusiasm and a happier state of being. The Beijing Industrial (National Defense) Trade Union's "Clothing (Healthcare), Food, Housing, and Transportation" employee life service project closely connects enterprises and employees. By providing a platform through the trade union and integrating resources, it brings more convenience and warmth to employees' lives with high-quality supplies, effectively bridging the "last mile" of employee services. By the end of 2025, the project had covered a total of 500,000 employees, with cumulative registered members surpassing 285,000. Before this Spring Festival, the Beijing Industrial (National Defense) Trade Union plans to carry out the project activities at six enterprises, including Jingtou Group, Children's Hospital, BAIC Group, and Jibei Electric Power.