Due to rising costs of upstream raw materials and core components, the new energy vehicle market is signaling a new round of price adjustments. According to the latest market information, the refreshed ZEEKR 007GT, scheduled for launch in the second quarter, is expected to undergo a price increase from the current model, with the adjustment likely ranging from 5,000 to 8,000 yuan.

Data shows that since the second half of 2025, automotive memory chips have seen significant price increases, with the cost of automotive-grade DDR5 DRAM soaring by 300%. The ZEEKR 007GT refresh model is equipped with the Thor assisted driving chip, which utilizes the higher-end and more capacity-constrained DDR5X memory, facing greater cost pressures. Additionally, a sharp rise in the price of lithium, a key precious metal, is also driving up battery costs for automakers.

Analysts point out that vehicle price adjustments help ensure stable and sustainable long-term investment in research and development, product quality, and user services. As raw material prices continue to climb and the chip shortage persists, multiple automotive brands are expected to adjust the suggested retail prices of their models. Previously, the Exeed ET5 under the Chery brand had already increased its official guide price.