On the afternoon of October 10, at Meitu (HKEX: 01357)'s 18th anniversary celebration, Chairman Wu Xinhong shared AI innovation achievements and a new approach to product matrix tiering during an internal speech.

Wu Xinhong revealed that over the past year, Meitu established 10 AI innovation studios, among which two — Picchi and MVLAND — successfully achieved product-market fit. As of October 9, their ARR reached US$1.11 million and US$680,000 respectively.

According to Wu Xinhong, Meitu has now formed three product echelons, each matched with a corresponding organizational strategy.

The first echelon consists of leading products with annual revenues exceeding 100 million yuan, such as MeituPic, BeautyCam, and Wink. "At this scale, we must deepen commercialization and accelerate global expansion. This segment allows for more refined division of labor, and team incentives are directly tied to operating results such as gross profit and net profit," he said.

The second echelon comprises potential products with annual revenues ranging from one million to tens of millions of yuan, such as WHEE, ZCOOL, and RoboNeo. "At this stage, the mission is clear: focus on hitting key revenue growth points. Team size will be strictly capped at 50 people, and team incentives are directly linked to ARR growth rate."

The third echelon consists of incubated products still validating product-market fit. "The approach here is light and fast — using the smallest team size, the shortest collaboration chain, and heavy use of Agents for rapid validation. Once proven, with ARR steadily exceeding US$500,000, the product can move into the second echelon and gain more resources."

Wu Xinhong also stated that in the past, when people thought of Meitu, they were most familiar with its role in helping everyday users look better. Today, Meitu's products are also entering the work scenarios of more and more professionals, serving everyone who is seriously running a business — covering e-commerce sellers, new farmers, beauty salon owners, real estate agents, insurance consultants, content creators, and more. "Every feature we build, every optimization we make, could potentially help them win one more customer, sell one more product, and live a better life," Wu Xinhong said.