BLUE MOON GROUP (06993) has released its interim results for the six months ended June 30, 2025, reporting revenue of HK$3.037 billion and gross profit of HK$1.764 billion. The company recorded a loss per share of HK$0.0822 and proposed an interim dividend of HK$0.08 per share.

During the first half of 2025, the Group continued to promote the concept and methodology of "scientific washing" through diverse formats, providing easy and efficient solutions to laundry challenges while driving the adoption of concentrated laundry detergents. The Group strategically expanded emerging channels while continuously optimizing resource allocation across various channels, strengthening omnichannel and full-category sales interactions and distribution network layouts to more effectively reach a broader consumer base and enhance BLUE MOON's overall brand influence and market share.

In the first half of 2025, while promoting its products, the Group optimized its sales and management strategies to enhance product brand strength. The Group effectively controlled selling and distribution expenses, which decreased by 13.2% year-over-year. Apart from emerging channels, both traditional online sales channels and offline distributor channels maintained stable growth.

Through the "Amazing Future Laundry Technology" IP project, the Group systematically communicated the concept and methodology of "scientific washing" to consumers for two consecutive seasons, transforming professional laundry technology into lifestyle knowledge that users can easily understand and experience. The "Amazing Future Laundry Technology II" IP project launched in the first half of 2025 engaged users through diverse narrative formats including "Music MV + Mini Drama + Mini Variety Show." This IP project achieved over 1.8 billion exposures across all networks, attracting attention from target demographics including young families and new-generation consumers.

For offline channels, the Group continued channel penetration by systematically expanding market coverage, utilizing its distribution network to reach counties and townships across China, and continuously expanding offline distributor coverage to promote traditional channel sales and development while advancing its omnichannel sales strategy. As of June 30, 2025, both the number of offline distributors and terminal stores achieved year-over-year growth.

Online traditional channel sales maintained stable growth during the first half of 2025. During the "618 Shopping Festival," the Group sustained its leading position, with major product categories ranking first in cumulative sales across multiple major e-commerce platforms.