Procter & Gamble's stock soared 5.01% intraday on Friday, marking a significant upward movement for the consumer goods giant.

The surge in share price followed optimistic comments from the company's Chief Financial Officer, who stated that over the next 12 to 18 months, Procter & Gamble expects US market growth to recover to at least the 3% level. This recovery is anticipated to be driven by a series of innovation initiatives and structural changes, with management emphasizing that innovation remains the core driver of future growth.

The company is actively pursuing technology upgrades and product line adjustments to enhance its competitiveness and capture new growth opportunities amid current market challenges, which has boosted investor confidence and contributed to the stock's strong performance.