On Monday, Benchmark Equity Research commenced its coverage of Walt Disney (NYSE: DIS), assigning a "Buy" rating and setting a price target of $115.

The analysts stated that they view Disney as one of the world's most influential consumer engagement platforms, possessing globally recognized intellectual property that can be repeatedly monetized through various channels, including streaming, sports, theme parks, cruises, consumer products, gaming, advertising, and theatrical distribution.

The analysts provided three key reasons for initiating coverage. One of these is the company's progress in streaming. Its direct-to-consumer business, which was losing approximately $4 billion around three years ago, achieved an operating profit of $1.3 billion in the 2025 fiscal year. The analysts also highlighted Disney's plan to increase its cruise ship fleet from 8 to 13 vessels by 2031. This expansion is expected to support global growth and "create one of the company's largest long-term capacity growth opportunities."

Benchmark noted that despite challenges in the television and theatrical distribution sectors, Disney's efforts to engage consumers and generate revenue across its diverse business segments are driving its overall value.