At the 2026 AD TALK Marketing Partner Conference held on the afternoon of January 13, Bilibili's Vice Chairman and COO Li Ni delivered a speech in the form of a digital human.

Li Ni revealed that Bilibili has achieved a daily active user base of 117 million and a monthly active user base of 376 million. The average age of its users is 26, while the average age of new users is 23.

"A healthy content ecosystem relies not only on the community and creators but also on a robust commercialization strategy as a vital component. Last year, over 220 million users watched consumer-related content on Bilibili. Such strong consumer demand has driven the continuous growth of Bilibili's advertising revenue. As of the third quarter of last year, Bilibili's ad revenue had grown by more than 20% for 11 consecutive quarters, significantly outpacing the broader market average. The number of advertisers has continued to increase, with the retention rate for high-value clients spending over one million yuan approaching 90%. Furthermore, the average revenue per UP主 (content creator) saw a 22% year-over-year increase," Li Ni elaborated.

Li Ni emphasized that all these achievements are fundamentally tied to Bilibili's high-quality content. Only premium content can profoundly influence consumer perception and build a brand influence that resonates with users. This influence rationally enables users to fully understand and recognize product functionalities, while emotionally, it fosters user identification with and trust in the product's value proposition.