STARPLUS LEGEND (06683), often referred to as the "Jay Chou concept stock," announced on November 3 that it has acquired up to 7% of the issued shares in Korea's renowned artist management company Galaxy through an industry fund. The initial closing of the fund has been completed, with STARPLUS LEGEND investing $8 million for a 16% stake, while the remaining shares are held by two independent third parties.

Becoming a strategic shareholder in Galaxy is expected to generate multiple synergies for STARPLUST LEGEND. The two companies are currently in deep discussions regarding strategic collaborations, which may include joint exhibitions, concerts, artist IP development, and derivative products. Galaxy represents globally influential artists such as G-Dragon, Kim Jong-kook, and Song Kang-ho.

This investment marks a pivotal step in STARPLUS LEGEND’s global IP expansion strategy. It not only strengthens ties with top-tier international celebrity IPs but also accelerates the company’s vision of becoming a "global IP development and operations platform."

The partnership between these two industry giants aims to dominate the high-value international IP market. STARPLUS LEGEND has been rapidly expanding its IP portfolio, with its flagship celebrity IPs—"Mr. Jay" and "Coach Liu"—boasting a combined fan base of 280 million. Recently, the company launched a new original IP, "WAKAEMO." As the copyright holder of Jay Chou’s official anime-inspired IP "Mr. Jay," STARPLUS LEGEND has successfully licensed it across fashion, cultural products, and 3C electronics, collaborating with over 200 brands and generating cumulative sales exceeding RMB 1 billion.

Galaxy’s star-studded roster holds immense strategic value. G-Dragon is a K-pop icon, Kim Jong-kook gained fame through shows like *Running Man*, and Song Kang-ho starred in internationally acclaimed films such as *Parasite* and *A Taxi Driver*. These high-profile artists will provide STARPLUS LEGEND with critical support in expanding across Asia and globally, marking a transition from Chinese-speaking markets to worldwide reach.

Analysts note that STARPLUS LEGEND’s celebrity IPs, particularly those tied to Jay Chou, possess substantial commercial potential, backed by a massive fan base and strong market appeal. Market observers highlight that this alliance is not just a resource integration but a mutual brand enhancement, likely boosting international recognition and unlocking new global opportunities.

The strategic value of IP has already been reflected in STARPLUS LEGEND’s stock performance—shares surged over 160% in a single day after Jay Chou debuted his "Mr. Jay" persona on Douyin.

This investment aligns with STARPLUS LEGEND’s recent strategic moves, including collaborations with 100 international artists, co-developing IP-themed smart robots with Unitree Robotics, and becoming the sole private shareholder of the National Stadium (Bird’s Nest). The company is building a global ecosystem integrating "IP + products + technology + channels," with the Galaxy deal serving as a key component to unlock new growth opportunities.

**Unlocking Global IP Commercialization & Building an Ecosystem** STARPLUS LEGEND and Galaxy plan to collaborate on global concert tours, large-scale exhibitions, and IP-driven merchandise development. Leveraging Galaxy’s artist resources and STARPLUS LEGEND’s expertise in IP creation and operations, the partnership aims to scale commercial models worldwide.

As a strategic shareholder, STARPLUS LEGEND gains systematic access to Galaxy’s diversified, mature IP assets, enriching its content pipeline and stabilizing resource support. This will further solidify its position as a "global IP development and operations platform," fostering a sustainable, high-value IP ecosystem.

Market analysts emphasize that the collaboration’s core appeal lies in the synergy between STARPLUS LEGEND’s top-tier celebrity IPs and Galaxy’s international star power. Future cooperation may extend beyond replicating proven business models to achieving deep global resonance between premium IPs and operational expertise—reshaping market valuation logic and opening new growth potential for investors.