The stock of video platform Rumble Inc. (RUM.US) surged more than 17% in Thursday's premarket trading session.

This significant price movement follows the company's announcement of a major corporate restructuring and rebranding, completed after its acquisition of Northern Data.

The company has renamed its cloud and artificial intelligence infrastructure business to Quake AI and has changed the legal name of its parent company to RUM Group.

Effective from June 18, the company will operate through two distinct business divisions: the original video platform, Rumble, and its newly branded cloud and AI infrastructure unit, Quake AI, which was formerly known as Northern Data.

This reorganization solidifies Rumble's control, as it now holds approximately 85.2% of the outstanding shares in the German AI and high-performance computing infrastructure provider.

Northern Data has recently raised its revenue forecast for the year 2026 by roughly 30%, now projecting revenues between 170 million and 190 million euros, up from a prior estimate of 130 million to 150 million euros.

The division also reported that its GPU utilization rate reached about 85% as of March 2026.