On March 11, an expanded marketing conference of the Wuliangye Yibin Co., Ltd. brand operator advisory group was held in Chengdu. The meeting revealed that Wuliangye Yibin Co., Ltd. demonstrated strong market performance during the 2026 Spring Festival period, with sales in many regions showing significant growth compared to 2025. Core product lines led the way, innovative offerings sold well, prices remained stable, and inventory levels were low.

The conference also outlined the company's next steps: First, it will maintain brand prestige and steadily promote value recovery. Second, it will solidify its product tier structure, centering on the Eighth Generation Wuliangye, reinforcing the benchmark status of Classic Wuliangye and Ziqidonglai Wuliangye, enhancing the synergy with 1618 Wuliangye, and deepening efforts in low-alcohol and youth-oriented product lines to cater to new consumer groups and diverse usage scenarios.

Third, the company plans to more precisely segment channels and allocate resources, using digital tools to better align supply rhythms with market demand. Fourth, it will persistently advance marketization, digitalization, youth orientation, low-alcohol trends, and internationalization, leveraging advanced technological tools to support market decision-making. Fifth, it will strengthen institutional mechanisms, focus on solving practical issues, and continuously maintain market order.