On July 29, MAO GEPING rose 6.15% in regular trading, trading at HK$60.3/share, with turnover of approximately HK$77.99 million.

The rally was driven by multiple institutions issuing bullish research reports in recent weeks. Bank of America Securities reiterated its \"Buy\" rating with a target price of HK$95, projecting over 20% revenue growth in H1 and net profit growth exceeding 30%, supported by a channel mix shift toward higher-margin online sales driving margin expansion. Management expects revenue growth to accelerate in H2 to achieve a full-year 30% target. Shenwan Hongyuan noted strong Q2 performance expectations, with cushion foundation and liquid foundation products performing well during the 618 shopping festival. Guotai Haitong recommended MAO GEPING as a leading domestic premium beauty brand representing Eastern aesthetics.

Fundamentally, the company reported annual revenue exceeding RMB 5 billion with net profit growth of 36.8% year-over-year. Online and offline member repurchase rates rose to 30.3% and 36.5% respectively, while the company continues category expansion into fragrance products, marking a potential third growth curve.

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