With the National Day holiday approaching, JD Travel announced the official launch of its "Treasure City" initiative on Monday afternoon, establishing regular strategic partnerships with tourism bureaus nationwide to provide premium travel resources as rewards for JD.com users.

A JD Travel representative stated: "We aim to deeply integrate JD.com's supply chain advantages with local tourism industries, innovating travel consumption scenarios, optimizing tourism experiences, and injecting new vitality into local economic development."

According to the announcement, the "Treasure City" initiative debuts in Lishui, Zhejiang Province, known as "China's First Ecological City." Through a strategic partnership between JD Travel and Lishui's tourism bureau, the company will distribute 100,000 free 5A-grade scenic spot tickets during this year's National Day holiday. Additionally, JD Travel leveraged its supply chain integration advantages to secure exclusive discounted rates for users, including 50% off five-star hotels in Lishui and bottom-price direct flights to Lishui with a price-match guarantee.

For this National Day celebration targeting nationwide travelers, JD Travel simultaneously launched additional offerings including limited "100 yuan mega coupons," Hainan Airlines "fly-as-you-wish" packages, and "exclusive Universal Studios tickets" to meet diverse travel demands. The "Treasure City" initiative plans to expand across the country in the future.