On September 8, DAMAI ENT's joint membership system "Taomai VIP" for movies and live performances announced its upgrade to "Damai VIP". This upgrade aligns with DAMAI ENT's brand renewal in May this year and represents an important manifestation of the company's brand and strategic upgrade in the membership sector. Moving forward, Damai VIP will continue Taomai VIP's brand proposition of "exceptional value and surprises", providing members with more cost-effective and valuable real entertainment experiences through comprehensive benefit offerings.

Taomai VIP was officially launched in July 2021 and has accumulated over 20 million members since its establishment, with premium Black Diamond members exceeding 4 million users. Meanwhile, various benefits introduced by Taomai VIP, including priority booking for performances, "buy one get one free" movie tickets, Black Diamond private boxes, and electronic commemorative tickets, have been well-received by members.

To reward member loyalty, Damai VIP launched member promotions including points bonuses on the upgrade day. From September 8 to September 30, when redeeming benefits with points, Damai VIP members can enjoy 20% off discounts, while Black Diamond members can enjoy 50% off discounts. Additionally, from September 8 to September 21, non-members can quickly access Damai VIP for just 3.21 yuan to experience "exceptional value and surprises".

It is reported that in addition to the new upgrade launch of Damai VIP, DAMAI ENT also officially announced its brand mascot "Damai Maibao" on the same day.