Bilibili (09626.HK) saw its stock price surge by 8.06% in intraday trading, following the news that Li Xiang, the CEO of Li Auto, has officially joined the popular Chinese video-sharing platform. This unexpected move by a high-profile tech executive has sparked excitement among investors and users alike.

In his debut video on Bilibili, Li Xiang revealed that he spends half of his daily phone and computer usage time on the platform, highlighting its addictive nature and potential for user engagement. The CEO's endorsement of Bilibili could potentially attract more users and content creators to the platform, particularly from the automotive and tech industries.

Li Xiang's joining Bilibili is seen as a significant boost to the platform's credibility and appeal. Analysts suggest that this move could lead to increased user retention, potential collaborations with the automotive industry, and possibly attract more high-profile individuals to join the platform. The CEO's promise to perform 100 push-ups if his video receives over 10,000 likes also demonstrates the platform's potential for viral content and user interaction.

This development comes at a crucial time for Bilibili, as the company has been working to expand its user base and improve monetization. The unexpected endorsement from a successful tech entrepreneur like Li Xiang could potentially accelerate these efforts, leading investors to reevaluate the company's growth prospects. As Bilibili continues to evolve and attract influential figures, it will be interesting to see how this impacts the platform's future performance and stock valuation.