East Buy Holding's stock price surged 5.06% during intraday trading on Monday, following the publication of analysis highlighting the stock's significant undervaluation and the company's ongoing share buyback initiative.

Recent financial analysis identified East Buy as trading at a substantial 29.4% discount to its estimated fair value based on discounted cash flow models, suggesting the market has not fully priced in the company's future cash flow potential. Furthermore, the company has recently initiated a share buyback program, a move typically aimed at enhancing shareholder value by increasing net asset value and earnings per share.

The company's earnings are forecast to grow at 24.7% annually, significantly outpacing the Hong Kong market average, which may have contributed to investor optimism and the positive price movement during the session.