CITIC Bank's Xie Zhibin Discusses "Three Major Changes" in Resident Asset Allocation

Deep News
08/28

On August 28th, CITIC Bank held its 2025 semi-annual performance conference. Vice President Xie Zhibin disclosed that the bank's wealth management business achieved "steady progress with growth in both volume and efficiency" in the complex environment of deepening low interest rates and market volatility. Data shows that wealth management assets under management (AUM) growth in the first half reached a historical high for the same period, with wealth management fee and commission income growing 10.3% year-on-year, marking the highest growth rate in four years.

Xie Zhibin analyzed performance highlights from three dimensions: In terms of scale growth, personal wealth management annual growth ranked second among comparable peers, with the leading advantage expanding by more than 20 billion yuan compared to year-end; holdings of non-monetary public funds improved by one ranking position compared to year-end, with an increase of 0.9%; insurance premium scale growth rate exceeded industry average by 10 percentage points.

Continuous optimization of product structure became an important support. Among these, the incremental proportion of long-term wealth management products with terms of more than one year decreased by 2.2 percentage points, while the proportion of equity funds increased by 10%; sales of long-term protective insurance grew 35% year-on-year, with premiums for protection periods of more than ten years accounting for 59% of total scale, exceeding regulatory requirements by 39 percentage points.

Regarding the three major changes in current resident asset allocation - rotation of low-risk preference funds toward wealth management and insurance, medium-to-high risk preference customers shifting toward "low drawdown and high win rate" strategies, and demand transitioning from single products to diversified allocation - Xie Zhibin revealed that the second half will focus on enhancing three capabilities:

First, asset organization capability, collaborating with leading asset management institutions to deepen major asset allocation, accelerating wealth management transformation toward stable fixed income plus strategies, launching 3%-5% target return solutions for funds, and increasing the proportion of medium-to-long-term dividend-paying protective insurance products.

Second, customer management capability, expanding batch customer acquisition through scenarios such as payroll and capital markets, strengthening tiered operations and precision services, upgrading global asset allocation services for high-end clients, and establishing integrated domestic and overseas business models through subsidiary collaboration.

Third, service allocation capability, advancing the construction of Smart Wealth Advisor 3.0, deepening large model tool applications to provide full lifecycle investment companionship; offline promoting service model advancement toward asset allocation and strengthening professional investment advisory service capabilities.

Xie Zhibin emphasized that CITIC Bank will advance the construction of a "leading wealth management bank" under the guidance of the "Five Leading" strategy. "We will uphold long-termism and professional excellence concepts, drive wealth management business toward high-value, high-quality development through investment research-driven product selection, scenario-based customer acquisition, and online-offline integration."

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