Apple concept stocks experienced a collective downturn, with Cowell (01415) falling 4.24% to HK$29.84, Q Tech (01478) dropping 3.72% to HK$9.57, and BYD Electronic (00285) declining 2.21% to HK$33.64. The movement follows recent attention-grabbing New Year promotional activities launched by Apple's official flagship stores. According to reports, Apple's Tmall flagship store indicated that from 20:00 on January 25, 2026, until 23:59:59 on February 11, 2026, Apple will initiate the 2026 Tmall New Year Shopping Festival. Notably, the 256GB iPhone Air, originally priced at 7,999 yuan, received an official direct discount of 2,000 yuan, and when combined with national subsidies, the final price starts from 5,499 yuan.

This New Year promotion represents the largest price cut for the iPhone Air, breaking the record for discounting on new iPhone models, despite Apple having conducted smaller-scale promotions following new product launches in recent years. This marks the third large-scale promotional campaign initiated by Apple within just over a month. Meanwhile, against the backdrop of a severe global shortage of memory chip supply driven by surging AI demand, Samsung Electronics, the world's largest memory chip manufacturer, has adopted an aggressive pricing strategy.

Reports indicate that Samsung Electronics raised the supply price of NAND flash memory by over 100% in the first quarter of this year, a increase that far exceeded previous market expectations. This development follows earlier reports of DRAM memory price hikes of nearly 70%, signaling another significant pricing adjustment in the memory market.