On August 5, New York Times fell 7.35% in regular trading, trading at approximately $65.43/share, with turnover of $26.80 million. The decline was triggered by Q2 earnings revealing weaker-than-expected digital subscription growth despite revenue and profit beats.

The company reported Q2 net digital-only subscriber additions of approximately 280,000, falling short of the analyst consensus estimate of 295,300 and decelerating from 310,000 in Q1. Management cited intensifying market competition and readers becoming more cautious with discretionary spending. Total pure digital subscribers reached 13.35 million, with digital-only ARPU rising 3.1% year-over-year to $9.94.

Financially, Q2 total revenue came in at $762.5 million, up 11.2% year-over-year and exceeding estimates by approximately $10.6 million. Non-GAAP EPS of $0.69 beat the consensus estimate of $0.67. However, adjusted operating costs rose 10%, primarily driven by higher compensation and benefits expenses. Management noted strong demand for high-performance advertising products, while guiding Q3 digital-only subscription revenue growth of 12%-15%.

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