September 3, 2025 - Leading market research firm Counterpoint Research released fresh data revealing that global foldable smartphone shipments surged 45% year-over-year in Q2 2025, marking a substantial recovery. This growth momentum was primarily driven by China's continued robust performance and explosive growth in the US market, with Lenovo Group's Motorola brand emerging as a pivotal force behind this expansion through its latest Razr 60 series flip phones, particularly dominating the American market.
While China's market maintained its strength with Huawei leading through its premium Mate X6 foldable device (accounting for over one-third of Huawei's foldable shipments in the quarter), Motorola's global influence proved equally significant. In the US market specifically, pricing strategy became the key catalyst, with Motorola delivering exceptional performance.
The Razr series entry-level model carries a retail price of just $699, positioning it as the most cost-effective foldable smartphone in the US market, with no competitors able to match this price point to date. This strategic approach achieved remarkable success, propelling US foldable phone shipments to their highest Q2 levels on record.
Maurice Klaehne, Senior Analyst at Counterpoint, noted: "Motorola has helped invigorate the US foldable phone market, elevating this segment's shipments to the highest Q2 levels ever recorded."
Global market share dynamics shifted dramatically in Q2 2025. In Q2 2024, Samsung held the top position with 45% share, Huawei commanded 32%, and Motorola captured just 14%. By Q2 2025, Motorola's market share had rocketed to 28%, meaning one out of every four foldable phones sold worldwide was a Motorola device.
The analysis indicates that Samsung's market dominance faced significant pressure from Motorola's rise, with Samsung's market share declining by half from 21% to 9% in Q2 2025. Despite Samsung's latest Galaxy Z Fold and Flip7 generations achieving record-high sales in Q3, this could not offset the setback experienced during the second quarter.