On December 2, Migu Digital Media Co., Ltd., a subsidiary of CHINA MOBILE (00941), and Sichuan Radio and TV's mini-drama studio jointly launched production for the new mini-drama "Skin Deep." This marks another high-profile collaboration between the two content powerhouses following successful projects like "The Fifth Year of Marriage" and "Desire in the Night."

The drama tells the gripping story of a dethroned princess who returns to exact revenge, weaving a web of court intrigue and power struggles. With love as bait and schemes as her weapon, she navigates a deadly game of deception to reclaim her identity and destiny.

Breaking from conventional casting norms, director Chen Wenting opted for fresh faces that embody the protagonist Jiang Zhi's spirit, prioritizing authenticity over star power. The production team emphasized, "This isn't a gamble but a vote of confidence in the script and the director’s vision. Sometimes, the right fit matters more than experience."

Chen reiterated her creative philosophy: "Under the principle of 'content is king,' we should—and can—discover new talent. The vitality of mini-dramas lies in creating opportunities for emerging artists to shine alongside quality content."

Migu has solidified its leadership in the mini-drama sector, leveraging CHINA MOBILE's vast user base and distribution channels to build a comprehensive ecosystem spanning creation, production, and promotion. Its works consistently top popularity charts and earn acclaim for their compelling narratives and high production values, reinforcing Migu's reputation for premium short-form content.

The company remains committed to innovation in themes, storytelling, and visual presentation, driving industry growth with its "quality-first" approach.