Here are the biggest calls on Wall Street on Friday:

Goldman Sachs reiterates Amazon as buy

Goldman says it’s sticking with Amazon after the dominant e-commerce platform’s quarterly results on Thursday.

“On net, while investors likely wanted more granularity on framing how tariffs and the shifting consumer landscape will impact AMZN’s P&L in the coming quarters, we found the company’s tone reassuring and the Q2 Operating Income guide, while below Street, was above our pre-earnings estimate which we had revised down to embed even worse headwinds.”

Bank of America reiterates Apple as buy

Bank of America lowered its price target on the iPhone maker to $235 per share from $240 but says it’s sticking with the stock following earnings on Thursday.

“Apple gave overall company revenue guidance for the June qtr but did not provide the usual growth commentary at the product and services levels given the high degree of uncertainty with tariffs, demand outlook and legal impacts.”

DA Davidson reiterates Walmart as buy

Davidson called Walmart’s next quarterly results the “most important consumer earnings report of the season.”

“Walmart reports earnings May 15th. Not only because of their size, but also as one of the first big box retailers to report, we believe WMT’s earnings event will set the narrative for the consumer group, at least through the spring.”

Rosenblatt downgrades Apple to neutral from buy

Rosenblatt says it hearing too much “noise” following Thursday’s earnings report.

“We downgrade Apple to a NEUTRAL rating, and take our price target down $6 to $217. The F2Q25 quarter just reported highlights a company with amazing supply chain skill, and better demand for iPhones than many had feared.”

Bank of America reiterates Nvidia as buy

Bank of America says shares of Nvidia remain attractive at current levels ahead of earnings later this month.

“Despite unwelcome but now largely expected EPS reset, we find stock compelling at 29x our CY25E EPS and given unwavering support for mission critical AI infrastructure investments/even raised capex by major U.S. cloud customers.”

Morgan Stanley names Taiwan Semiconductor a top pick

Morgan Stanley says robust AI capex from Meta and Microsoft caused it to make the semiconductor company a new top idea.

“Today, with the robust AI capex guidance from Meta and Microsoft we move TSMC back to our Top Pick.

Seaport downgrades Block to neutral from buy

Seaport said the fintech payment company is “not investable” right now after Block’s earnings report on Thursday.

“Not an investable story, at the moment: downgrading Block from Buy to Neutral. We had taken our estimates down for Block’s Q1 heading into earnings, but apparently not by enough as [gross payment volume], gross profit, adj. operating income and EPS all missed.”

Wells Fargo upgrades iRhythm to overweight from equal weight

Wells sees “guidance upside” for the cardio monitoring device company.

“We upgrade IRTC to Overweight given strong trends in the underlying business, which we believe support upside to raised guidance.”

Oppenheimer upgrades AutoZone to outperform from perform

Oppenheimer says it’s getting more “constructive” on shares of the auto parts retailer and that it has a “solid” capital position.

“We assume a more constructive, nearer-term stance towards auto parts retail, and upgrade AutoZone (AZO) to Outperform (from Perform).”

Bernstein upgrades Reddit to market perform from underperform

The firm says it’s prior underperform rating was wrong and that the social media company is executing well.

“And in an unnerved market, Reddit is quietly going about their business, too small to be heavily exposed to macro swings while broadening out their advertiser base.”

Stifel upgrades FTAI Aviation to buy from hold

Stifel said in its upgrade of FTAI that investors should buy the dip

“While there is downside risk, and we still don’t have great disclosures on the aerospace segment, we think you don’t have to assume much to see shares move back up into the $120s.”

Citi reiterates Coinbase as buy

The Wall Street bank lowered its price target on Coinbase but said it’s seeing market share growth from the crypto company.

“We lower our target price 23% from $350 to $270 mostly resulting from the high-teens QoQ declines in crypto asset prices and volumes.”

Barclays reiterates Strategy as buy

Barclays said it was standing by shares of Strategy following the crypto company’s earnings report on Thursday.

“While the core business remains under pressure, we believe investors will be quite satisfied with the acceleration in capital markets activity.”

Barclays reiterates Instacart as overweight

Barclays says the delivery company’s shares have more room to run following earnings on Thursday. The firm also says the stock has a relatively low tariff risk.

“CART shares likely outperform the group again in 2025 owing to improving execution, its low valuation and the lower than average recession risk and tariff risk profile.”

Wells Fargo reiterates Roku as overweight

Wells says the TV streaming platform’s earnings show that it remains in a “strong” position.

“While ROKU exceeded our lowered ests + implied Platform strength, there’s enough noise in near-term growth that seeing will be believing. We remain Overweight but expect near-term choppiness. PT from $93 to $100 on higher EBITDA.”

Wedbush downgrades Airbnb to neutral from outperform

Following Airbnb earnings on Thursday, Wedbush says travel trends are slowing down.

“Airbnb reported healthy 1Q results, while the company’s 2Q outlook was below expectations.”

Bernstein reiterates Airbnb as outperform

Bernstein says the stock remains well positioned following earnings on Thursday.

“Longer term, Airbnb is in the right swim lane for its core business (i.e. vacation rentals) and is on the cusp of growth beyond the core.”

Jefferies downgrades Apple to underperform from hold

Jefferies said in its downgrade of Apple that it’s concerned about the impact of tariffs on the iPad manufacturer.

“Product [gross margin] is already under pressure, down 0.7ppt YoY. We believe tariff impact will expand over time to create more earnings downside. D/G to Underperform.”