INKEVERSE's Xia Xiaohui Forecasts Overseas Micro-Drama Market to Surpass $10 Billion Next Year

Deep News
2025/07/29

Xia Xiaohui of INKEVERSE (03700.HK) projects explosive growth for the micro-drama sector, anticipating overseas market revenues will break through the $10 billion threshold in 2025. This projection highlights the accelerating global expansion of bite-sized video content, particularly short-form dramas tailored for mobile consumption. Industry observers note that platforms like INKEVERSE are spearheading distribution models targeting Southeast Asia and Western audiences through localized adaptations. The forecasted valuation signals a potential paradigm shift in digital entertainment economics, with micro-dramas emerging as high-engagement commodities. Production studios are reportedly scaling infrastructure to capitalize on this demand surge while advertisers increasingly redirect budgets toward these hyper-targeted storytelling formats.

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