Canned Jack & Coke's Mexico Debut Exceeded Expectations -- Market Talk

Dow Jones
2023/01/19

11:17 ET - The launch of premixed cans of Jack and Coke, the popular cocktail combining Jack Daniel's whiskey and Coca-Cola, in Mexico late last year has gone better than the company had been expecting, Coca-Cola CEO James Quincey tells CNBC at the World Economic Forum's annual meeting in Davos. The company is planning to launch the canned drink in North America later this year. Despite the success, Quincey says Coca-Cola is still taking a slow approach to integrating alcohol in its offerings. "We like experimenting to decide what the ambition is," he says. (dean.seal@wsj.com)

 

(END) Dow Jones Newswires

January 18, 2023 11:17 ET (16:17 GMT)

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