Unilever Dropped From X Lawsuit Over Advertising Boycott

MT Newswires Live
2024/10/14

Unilever (UL) has resolved a dispute with the social media platform X, according to a court filing Friday.

X said in a filing at a Texas federal court that it was dropping its claims against Unilever, but its "claims against all other defendants are unaffected by this dismissal."

In its antitrust lawsuit filed in August, X alleged that the World Federation of Advertisers and its members conspired to deprive the social media platform of ad revenue after Elon Musk took over the company and loosened rules on inflammatory comments.

Unilever said it would resume advertising on X, "which has committed to meeting our responsibility standards to ensure the safety and performance of our brands on the platform," Reuters reported Saturday.

Unilever did not immediately reply to MT Newswires' request for comment.

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