PubMatic Partners With Xumo for Programmatic Access to Advertisement Inventory

MT Newswires Live

2024/11/22

PubMatic (PUBM) and Xumo said Thursday that they are collaborating to make Xumo's advertisement inventory programmatically available on PubMatic.

The companies said the integration will help advertisers unlock reach and targeting on the Xumo platform. Xumo is a streaming platform joint venture between Comcast (CMCSA) and Charter Communications (CHTR).

Financial terms of the partnership were not disclosed.

PubMatic shares were up 2.3% in recent trading.

Price: 15.63, Change: +0.38, Percent Change: +2.50

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