Spotify, along with YouTube, has become a top destination for podcasting and launched features to help creators gain success with audio and video shows.
But who has been able to break out on the platform this year? Spotify shared exclusively with Business Insider its list of the top 10 breakout podcasts of the year. The list includes shows such as "Talk Tuah" with Haliey Welch and "PlanBri Uncut" with Brianna "Chickenfry" LaPaglia and Grace O'Malley.
Spotify said the list was derived from factors including audience growth, who had the biggest cultural impact, and which shows created trending moments.
The most popular podcasts on Spotify overall this year were "The Joe Rogan Experience," which topped the Spotify charts for the fifth consecutive year, along with others such as "Call Her Daddy," "Huberman Lab," and "This Past Weekend w/ Theo Von."
Spotify has made a major push into video podcasting this year as it looks to compete with YouTube. An April survey conducted by Cumulus Media and Signal Hill Insights found that YouTube was the top platform for podcast streaming in the US, followed by Spotify.
Last month, Spotify announced a rebrand of its "Spotify for podcasters" program to "Spotify for creators," signaling a wider interest in creator talent. The company also announced new features, including a mobile-app experience for creator analytics and monetization.
Here are Spotify's top 10 breakout podcast creators of 2024:
Correction: December 4, 2024 — An earlier version of this story misspelled Haliey Welch's name.
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