Viad (VVI) said Tuesday it has completed the sale of its GES business to Truelink Capital for $535 million and will relaunch as Pursuit Attractions and Hospitality.

Pursuit will begin trading on the New York Stock Exchange under a new ticker, PRSU, on Jan. 2, the company said.

The proceeds were used to retire the company's 2021 credit facility and to put excess cash on the balance sheet to accelerate Pursuit's growth, the firm said.

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