Will accelerate digital transformation co-creation with external partners at YOKOHAMA i-MARK PLACE

TOKYO, January 17, 2025--(BUSINESS WIRE)--Mitsubishi Electric Corporation (TOKYO: 6503) announced today the completion of its "Serendie Street Yokohama" project with today’s opening of a co-creation area for collaborating on digital-transformation (DX) initiatives with external partners in the YOKOHAMA i-MARK PLACE building.
Serendie Street Yokohama is a collaboration space that will bring together a wide range of internal and external experts, data and technologies from Japan and abroad to create unprecedented new value. The creation project was launched in April 2023 and its first location, Serendie Street YDB, opened in the Yokohama Dia Building in March 2024.

Mitsubishi Electric is transforming itself into a "Circular Digital-Engineering" company that continuously creates new value through data analysis and utilization. To accelerate this transformation, the company launched the Serendie^TM digital platform in May 2024 to create opportunities for the convergence of devices, systems, multi-domain services, and the aggregation of resulting data and insights, which will be used to address increasingly complex challenges in the society. As the first hub, Serendie Street YDB is focused on nurturing new ways of looking at and thinking about DX development and business creation, supported by the Serendie digital platform.

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Mitsubishi Electric Corporation
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