ROME, Jan 27 (Reuters) - Italian luxury shipments company Ferrari Group on Monday announced plans to launch an initial public offering $(IPO.UK)$ and listing on the Amsterdam bourse.

The offering, expected to take place in the coming weeks, will consist of a private placement of 25% of the shares held by the founding family through their holding company, Deiana Holding, to a range of institutional investors, the company said in a statement.

Founded in 1959 in Italy as a customs broker and forwarding company, Ferrari Group says it focuses on the handling of luxury goods such as high-end watches, jewellery and diamonds, worth an overall value of over 170 billion euros per year.

(Reporting by Alvise Armellini, editing by Giulia Segreti)

((alvise.armellini@thomsonreuters.com;))