The Australian Football League would significantly increase the amount of money it takes from wagering on the sport under a proposal that its administrators have put to the country’s big bookmakers.
The AFL is negotiating with major gambling companies including ASX-listed Tabcorp, Sportsbet and Entain, which owns the Ladbrokes and Neds brands, on a deal that would allow them to keep offering sports betting products in exchange for giving the sport a cut of the proceeds.
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