By Jack Pitcher

President Trump's company is moving closer to selling financial products to the public.

Trump Media and Technology Group said Thursday it has applied for trademarks for a series of exchange-traded funds and separately managed accounts with plans to launch them from this year onward.

The proposed trademarks are for the Truth.Fi Made in America ETF, Truth.Fi Energy Independence ETF, and Truth.Fi Bitcoin Plus ETF, along with managed account versions of all three.

Last week, the Truth Social parent said it was expanding into finance under the brand Truth.Fi, opening the door to offering Trump-endorsed investments to everyday Americans

Trump Media still needs to file applications for the funds and have them approved by regulators, a process that can take 45 days or longer. If approved, anyone with a major brokerage account would be able to trade the Trump-backed funds.

"We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market," Trump Media Chief Executive Devin Nunes said in a press release. "We're exploring a range of ways to differentiate our products, including strategies related to bitcoin."

President Trump owns roughly 53% of Trump Media, according to a December securities filing. After the election, the president moved those shares into a trust that he fully owns and which is controlled by his son Donald Trump Jr. Trump's son has "sole voting and investment power" over his father's roughly 115 million shares in Trump Media, the filing states.

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(END) Dow Jones Newswires

February 06, 2025 11:08 ET (16:08 GMT)

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