Miniso Group Holding (MNSO) said Friday its membership grew 250% in 2024, raising total members to around 2 million.
The company did not give exact figures, but said member spending nearly quadrupled in 2024, compared to the previous year.
In January, the youth-oriented trinkets retailer upgraded its membership program, adding perks and points, and reducing thresholds to premium membership, the company said.
The company said it added 449 new stores worldwide in the first three quarters of 2024, with majority of the growth in the US.
Shares were up 2% in premarket activity.
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