Feb 20 (Reuters) - Hasbro HAS.O forecast 2025 revenue below Wall Street estimates on Thursday, as the U.S. toymaker struggles with an extended slowdown in demand for its products such as Star Wars action figures and Nerf guns.
The company, like its industry peers, has been struggling to lift sales in key markets including North America and China as customers have cut down on non-essential purchases.
Hasbro expects total annual revenue to be up slightly compared with analysts' estimates for a 4% rise, as per data compiled by LSEG.
The forecast includes the impact of U.S. tariffs on imports from China and potential levies on Mexico and Canada announced as of February 1, the company said, but does not reflect any further actions after that.
President Donald Trump's tariff and threats of more import levies have reignited inflationary concerns, casting a shadow over any recovery in discretionary spending by middle-to-lower income households still facing high living costs.
Hasbro also unveiled a new strategic plan targeting an average of mid-single digit revenue growth and 50-100 basis points of annual operating profit margin improvement through 2027.
(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by Sriraj Kalluvila)
((AnujaBharat.Mistry@thomsonreuters.com;))
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