1343 GMT - WPP is already benefiting from its investments in artificial intelligence and expects to have all customers on its internal AI platform by the end of the year, CEO Mark Read says in an interview. The London-based advertising group's WPP Open platform was critical to winning Amazon.com's media account last year, Read says. WPP said it plans to increase its annual investment in AI to 300 million pounds from 250 million pounds. "The platforms are becoming ever more powerful and I think 2025 will really be the year of execution," Read says. WPP shares fall 15% to 6.53 pounds. (adria.calatayud@wsj.com)
(END) Dow Jones Newswires
February 27, 2025 08:43 ET (13:43 GMT)
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