WPP Invests in Stability AI

Dow Jones

03-06

By Mauro Orru

WPP said it was investing an undisclosed sum in Stability AI, partnering with the U.K.-based artificial intelligence company to leverage its models across image, video, 3D, and audio to improve marketing and advertising campaigns.

The London-based advertising group said the partnership would make it easier to deliver AI-generated content to clients at a time of growing consumer expectations for visual content. Stability AI in August 2022 released Stable Diffusion, an image-generation platform.

"The advertising landscape is evolving quickly, and AI is at the heart of that evolution," WPP Chief Executive Mark Read said in a statement.

Write to Mauro Orru at mauro.orru@wsj.com

(END) Dow Jones Newswires

March 05, 2025 12:44 ET (17:44 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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Stability AI in August 2022 released Stable Diffusion, an image-generation platform. \n\n\n  \"The advertising landscape is evolving quickly, and AI is at the heart of that evolution,\" WPP Chief Executive Mark Read said in a statement. \n\n\n \n\n\n  Write to Mauro Orru at mauro.orru@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  March 05, 2025 12:44 ET (17:44 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"code":"91000000","status":"200"}}}