While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Of these, value investing is easily one of the most popular ways to find great stocks in any market environment. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

In addition to the Zacks Rank, investors looking for stocks with specific traits can utilize our Style Scores system. Of course, value investors will be most interested in the system's "Value" category. Stocks with "A" grades for Value and high Zacks Ranks are among the best value stocks available at any given moment.

One stock to keep an eye on is Synchrony Financial (SYF). SYF is currently holding a Zacks Rank of #2 (Buy) and a Value grade of A. The stock is trading with a P/E ratio of 7.39, which compares to its industry's average of 14.40. Over the last 12 months, SYF's Forward P/E has been as high as 10.68 and as low as 6.95, with a median of 8.23.

SYF is also sporting a PEG ratio of 0.63. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. SYF's industry currently sports an average PEG of 0.95. Over the last 12 months, SYF's PEG has been as high as 1.31 and as low as 0.63, with a median of 1.

Another valuation metric that we should highlight is SYF's P/B ratio of 1.47. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. SYF's current P/B looks attractive when compared to its industry's average P/B of 2.80. SYF's P/B has been as high as 1.81 and as low as 1.13, with a median of 1.36, over the past year.

Value investors also use the P/S ratio. The P/S ratio is is calculated as price divided by sales. This is a popular metric because sales are harder to manipulate on an income statement, so they are often considered a better performance indicator. SYF has a P/S ratio of 0.96. This compares to its industry's average P/S of 1.77.

Finally, our model also underscores that SYF has a P/CF ratio of 5.76. This figure highlights a company's operating cash flow and can be used to find firms that are undervalued when considering their impressive cash outlook. SYF's current P/CF looks attractive when compared to its industry's average P/CF of 16.58. SYF's P/CF has been as high as 7.46 and as low as 4.77, with a median of 5.85, all within the past year.

These are only a few of the key metrics included in $Synchrony Financial(SYF-B)$'s strong Value grade, but they help show that the stock is likely undervalued right now. When factoring in the strength of its earnings outlook, SYF looks like an impressive value stock at the moment.

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This article originally published on Zacks Investment Research (zacks.com).

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