1333 ET - Mattel's performance has historically been tied to how many Barbie dolls and dreamhouses the company sells, but CEO Ynon Kreiz wants investors to know the toymaker's portfolio includes many other brands, each of which is important to the company's success and has the potential to grow and drive profitability. Hot Wheels and Uno both delivered record years in 2024, he says at the UBS Global Consumer and Retail Conference. Doll sales are being boosted by theatrical tie-ins with "Snow White" and "Wicked," as well as the company's relaunch of Monster High. And the company's infant, toddler and preschool-focused Fisher Price line is returning to growth, Kreiz says. "Barbie, of course, is a hugely important brand," he says. "But, you know, it's not just about Barbie." (connor.hart@wsj.com)
(END) Dow Jones Newswires
March 13, 2025 13:33 ET (17:33 GMT)
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