Lamar Advertising LAMR shares rallied 11.1% in the last trading session to close at $113.68. This move can be attributable to notable volume with a higher number of shares being traded than in a typical session. This compares to the stock's 12.3% loss over the past four weeks.

The increased investor optimism in the stock can be attributed to President Donald Trump’s recent announcement to put a 90-day pause on the reciprocal tariff for most countries.

This outdoor and transit advertising company is expected to post quarterly funds from operations (FFO) of $1.54 per share in its upcoming report, which represents no change from the year-ago quarter. Revenues are expected to be $508.9 million, up 2.2% from the year-ago quarter.

While FFO and revenue growth expectations are important in evaluating the potential strength in a stock, empirical research shows a strong correlation between trends in FFO estimate revisions and near-term stock price movements.

For Lamar, the consensus estimate for FFO per share for the quarter has remained unchanged over the last 30 days. And a stock's price usually doesn't keep moving higher in the absence of any trend in FFO estimate revisions. So, make sure to keep an eye on LAMR going forward to see if this recent jump can turn into more strength down the road.

The stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Lamar is a member of the Zacks REIT and Equity Trust - Other industry. One other stock in the same industry, Kilroy Realty KRC, finished the last trading session 9.1% higher at $30.90. KRC has returned -12.8% over the past month.

For Kilroy Realty , the consensus estimate for FFO per share for the upcoming report has changed -2.4% over the past month to $1.02. This represents a change of -8.1% from what the company reported a year ago. Kilroy Realty currently has a Zacks Rank of #3 (Hold).

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This article originally published on Zacks Investment Research (zacks.com).

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