Coupang (CPNG) said Wednesday it partnered with the US International Trade Administration to launch Rocket Pitch, a new program designed to help US companies pitch and sell their products overseas.

US businesses can register through April 30 to participate in a virtual event on May 21 to May 22, co-hosted by Coupang and the ITA's US Commercial Service.

Selected companies will receive instant purchase orders from Coupang and support from trade experts, along with assistance in marketing, translation, logistics, customs clearance, last-mile delivery, customer service, and returns.

The program focuses on key categories such as food and beverages, health supplements, baby care, sports nutrition, and personal care products.

Shares of Coupang rose nearly 5% in recent trading activity.

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