1329 GMT - WPP's recent deal to acquire InfoSum is a strategic move for the U.K. advertising company that seeks to strengthen its data offering, CEO Mark Read says. The company disclosed the acquisition earlier this month and didn't provide financial details, but called it a major investment in its AI-driven data offer. "It gives us access to very broad data sets, both clients' first-party data as well as media data and other data in the market," Read says in an interview. AI is an increasing part of discussions WPP has with its clients, he says. Shares fall 1.4%. (adria.calatayud@wsj.com)
(END) Dow Jones Newswires
April 25, 2025 09:30 ET (13:30 GMT)
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