** Shares of barcode scanner maker Zebra Technologies ZBRA.O rise 5.1% at $256.
** Co beats Q1 profit estimate on the back of strong demand and tight cost control
** It reports Q1 adj. EPS of $4.02 beating Wall Street expectations of $3.62 - data compiled by LSEG
** However, ZBRA becomes the latest firm to highlight pressure from U.S. tariffs, as it reduces its 2025 earnings forecast
** FY 2025 adj. EPS trimmed to be between $13.75 and $14.75 from previous forecast of $14.75 to $15.25
** Zebra expects $25 million to $30 million hit on Q2 profit from tariffs imposed by U.S. administration
** 9 out of 18 analysts rate stock as "buy" or higher, 9 "hold"; median PT is $326
** Including session's move, ZBRA down 33.7% YTD vs S&P 500 IT sector index .SPLRCT drop of 11.8%
(Reporting by Twesha Dikshit)
((Twesha.Dikshit@thomsonreuters.com))
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