Amazon.com (AMZN) Chief Executive Officer Andy Jassy said the company and its third-party sellers boosted inventory to help keep prices in check before tariffs are expected to drive up costs.

"We've done some forward buys of inventory where we're the first-party seller," Jassy said Thursday on the company's earnings call, according to a transcript. "Our third-party sellers have pulled forward a number of items, so they have inventory here as well."

"We've seen some heightened buying in certain categories that may indicate stocking up

in advance of any potential tariff impact," Jassy said.

Analysts said the inventory increases may be a short-term fix as Amazon and third-party sellers struggle to avoid pricing increases with new orders, Reuters reported Friday.

Amazon shares were little changed in Friday trading.

Price: 190.24, Change: +0.04, Percent Change: +0.02