Unibail-Rodamco-Westfield (ASX:URW) formed a 10-year partnership with Cenomi Centers, granting the lifestyle center operator exclusive rights to license the company's Westfield brand in the Kingdom of Saudi Arabia's shopping center market, according to a Monday filing with the Australian bourse.
The company will provide support in leasing, operations, marketing, and retail media, the filing said.
Financial terms were not disclosed.