Market Chatter: UCC to Launch Drip Pod Coffee Machines in Thailand

MT Newswires Live
05-05

UCC Ueshima Coffee plans to launch its Drip Pod capsule machine in Thailand this autumn, expanding further into Southeast Asia, Nikkei reported Saturday.

The device, designed to replicate hand-dripped brews, has sold around 500,000 units-mostly in Japan-since its debut a decade ago, according to the report.

The Drip Pod series, which offers 15 coffee and tea varieties, has grown sales by 25% annually since 2015, the report said.

UCC has also introduced smartphone controls and custom brewing features, targeting consumers seeking convenience and barista-quality coffee at home, according to the report.

The company began a subscription service in 2015 and added a rental option earlier this year, aiming to grow its user base through tastings and pop-up cafés, the report said.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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