** Shares of social media marketing company Asset Entities ASST.O more than double premarket
** Stock was last trading at $1.54, on course to hit its highest since January 22 if current gains hold
** Co agreed to merge with Strive Asset Management, a unit of Vivek Ramaswamy's financial services firm Strive Enterprises
** ASST will become a bitcoin holding company after the merger, seeking to offer its shareholders exposure to the cryptocurrency
** Company is one of several that have attempted to replicate the approach of Michael Saylor's Strategy MSTR.O
** E-commerce firm Upexi's UPXI.O shares have jumped five-fold since co announced its bitcoin pivot last month
** Strategy is the biggest corporate holder of bitcoin and its shares have outperformed the crypto in 2025
** ASST rose 24.4% YTD, as of last close
(Reporting by Niket Nishant in Bengaluru)
((Niket.Nishant@thomsonreuters.com))
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